The Sainte Labs Story

Beauty That Shows Up With You

At Sainte Labs, beauty isn’t about chasing perfection. It’s about showing up with glow, grace, and a little something that makes you feel like you. Every product we create is designed to elevate your rhythm, your ritual, and your reflection. Founded by two makeup artists who’ve spent their lives helping people feel like themselves, only brighter, bolder, and more seen. Created by Beth Bender and Lia Robin, this brand was born not from a boardroom, but from the real-life moments that happen in the chair: long days on set, fast touch-ups in trailers, and quiet conversations with clients who just wanted to look in the mirror and feel good.

Lia Robin is a seasoned film and television makeup artist whose love for beauty runs far deeper than aesthetics. For her, makeup is a powerful tool for confidence, transformation, and connection. After more than 20 years behind the scenes, working on demanding sets, under intense lighting, and with a wide range of skin types, she grew increasingly frustrated by a familiar dilemma: products that delivered on performance but felt harsh on the skin, or formulas that felt beautiful to wear but couldn’t stand the test of time. This ongoing disconnect became more than a professional challenge, it became a personal mission, that ultimately led her to partner with Beth, to create something real. A brand rooted in truth, designed to finally bridge the gap between performance and experience.

Beth Bender brings her own legendary mark to Sainte Labs as the founder of Beth Bender Beauty. A pioneer in artistry innovation, Beth’s eyeliner stencils and cult-loved formulas helped redefine what makeup could be for pros and everyday users alike. With over two decades of experience and building a brand from scratch, Beth’s fearless creativity and commitment to making beauty more accessible and intuitive has shaped the soul of Sainte Labs. Together, Lia and Beth have built a brand where high performance meets human connection.

The Why Behind The Brand

We didn’t start Sainte Labs to chase trends. We started it because we couldn’t find what we needed, products that looked as good on camera as they did in daylight, and could live in a pro kit and your purse. We knew if we didn’t create it, someone else might, but, it wouldn’t have our story, our hands, or our standards behind it. We were tired of choosing between what looked good and what felt good. So we made something better.

We believe in real skin, real routines, and real results. Beauty that fits into your life, not the other way around. Our formulas are made with high quality ingredients, clinically tested, and performance-driven, but never cold or clinical. Everything we make is skin-first, artistry-approved, and tested on real people with real schedules and real lives. 

Whether you’re getting ready in five minutes or sitting in a makeup chair for ten hours, our products are designed to move with you, last with you, and glow with you.

For the Artists, the Dreamers, and Everyone In Between

Sainte Labs is for the artists. The muses. The everyday icons. The multitasking parents. The CEOs. The dreamers. The people building beauty rituals that feel like them. We’re not here to cover you up. We’re here to show you off. 

And we’re just getting started.